We are grateful for the opportunity to connect. Our team is composed of strong, talented, and hardworking women who have collectively been planning & executing events for years.

As designers we believe in creating more than just a pretty space. We focus on you, your story, & incorporating that into every facet of your day. Our goal is to create timeless events that are reflective of our clients, while also designing an intentional experience for your guests – one that truly speaks to who you are as a couple.

Our passion is building relationships, working side by side with you to create your day just as you have envisioned it. We take pride in doing the hard work behind the scenes so you can be fully present in the moment. We believe in collaborating with our clients to build one-of-a-kind events. It takes a personal commitment; it takes careful attention to detail. We look forward to creating with you!









Founder & Director of Events

As founder of our team, Shelly is the visionary behind the brand. Originally from Oregon, she moved to San Diego in 2003, and after being trained by a renowned event planner, relocated to D.C. Four years later Shelly and her family finally settled in Kentucky. She loves incorporating unique & timeless design elements into everything she does & being surrounded by a strong team of women who feel like family. When not working, her favorite things to do are spend time with her two daughters & share a meal around the dinner table with friends.





Director of Events

Beth has been a part of the Shelly Fortune Event Design team since 2015. As Director of Events, she plans & executes our weddings from beginning to end. A former graphic designer, she loves the design aspect of wedding planning, & watching the First Look between couples on wedding days. In the off season, she loves traveling to new places & trying new restaurants with her husband, Sam.







Event Manager

Sara began her wedding career with Shelly in 2014. She believes the more the merrier when it comes to floral and candles and adores watching the Mother/ Son dance. She is a lover of Chip and Joanna Gaines, anything coconut flavored, and all things skin care. On days off you can find her working on home improvement projects with her husband, Charlie.